If you buy technology on the web, the firms pretty soon sort themselves out into good and less good. Give yourself a budget of a few grand and award points to the shopping sites using these criteria.
Point one is for the site with all the information you need to buy. Dabs.com do this excellently and get a deserved point here.
Point two is for whether the site shows a genuine stock level and do actually deliver. A few firms have done this excellently. Award negative points if a firm says it’s in stock and then, when you've ordered, sends a whingy email reinterpreting the meaning of 'in stock'.
Point three is for how well they split orders when things are in or out of stock.
Point four is whether they do anything at any speed when you click Checkout. (Order something from cclcomputers.com, wait a few days and then cancel and go elsewhere. Dabs.com win awards for their site but what they mean by next day delivery is measured by the days on planet Pluto. Dabs always disappoints. Ebuyer never disappoints as long as you realise that the firm really wants to go out of business. This this they do by messing up often.
Point five is negative marks for all the excuses you will get when the wrong things are sent, things don't work.
Point six is for a customer helpline that's effective. Several firms (e.g. Dabs, Ebuyer) have 'virtual customer helplines' meaning that there's a number but the response time is a ridiculous seven days.
I’ll return to this later, but first there’s money to be shed
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