Tuesday

Technology gone stupid - Jura coffee makers


Internet Connectivity Kit for Jura Impressa F90 & F9 Price £75
o download your favorite coffee recipes from the Internet and upload them on your machine
o You can check the status of your machine at any time. In this way you can provide the JURA service staff with important information so that they can help you with any problems.



Anyone in search of a coffee-maker that makes no compromises on quality will soon find themselves at the door of Swiss company Jura. Year upon year they win awards for best, most innovative coffee maker.
Winning industry awards on this scale is a sign of an active public relations department. Get yourself a fairly good product and a very good PR department and your winning a magazine award is a certainty. Enter more than enough products, spam every category and you can sit back and wait for a sympathy vote or the right mix of judges.
Take the Jura F90 coffee maker which a few years back was all the rage in the press. It has internet capability too which raised certainly my curiosity. What it can do is scantly documentated but having just now downloaded the software to see the features I'm amazed at what it does.

It is this:
1) allows you to customise a message that appears when it is switched on.
2) allows you to discover that you might as well take it back to the shop to fix it when it goes wrong
3) allows you to programme in a coffee receipe (adjust water / coffee) which would take about 2 minutes normally.
4) Connects to your PC with a serial lead. Whoopwhoop! How are you gonna get your PC in the kitchen?



Verdict: People who make coffee makers should stick to doing that.


Nearest competitor for dim technology: Sony Bluetooth DCR- IP7 - a camcorder that allows you to surf the net and send emails via your mobile phone when it's easier to use your mobile phone to do that anyway.